How HP Lowers Spend and Increases Conversion With a New Kind of Stack

The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.

In this webinar with HP and Databricks, we walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers – profitably.

You’ll uncover how HP