Acquisition Marketing
Audience Segmentation
Customer 360
Identity
Journey Orchestration
Find Your Next Best Customers For Less
Reduce acquisition costs and increase match rates with a new kind of CDP.
Your first-party data is a customer super magnet
Put it to work with a customer data platform built for activation at scale. Our CDP makes it easy to design targeted acquisition campaigns, with highly personalized, omnichannel experiences that increase conversions (by as much as 2x) and foster long-term brand loyalty—all while saving time and money.
What you get with Uniphore's acquisition solution
See how we bring impact to acquisition
500%+
match rates
131%+
acquired customers
5X+
reach and accuracy
50%+
return on ad spend
Is your CDP ready for AI?
Our complete 2025 CDP Market Guide breaks down everything you need to know to make the right investment – from AI-driven personalization to composable architecture.
Capabilities that drive acquisition
Self-serve your audiences
Use your first-party data to create highly customized audiences that are optimized with native lookalike modeling.
Choose your identities
Leverage a private ID graph composed of any ID you need, generated by your systems or provided by vendors, for both anonymous and known users.
Activate directly on paid properties
Syndicate anonymous and known audiences directly to your preferred walled gardens and demand-side platforms without solely relying on data onboarders.
Key acquisition marketing use cases
Website personalization
Personalize website experiences for each visitor using unified customer profiles to boost engagement and conversion rates.
Prospecting
Identify high-intent segments based on holistic intelligence, like purchase history, behaviors, and predictive models across paid media.
Suppression
Save budget by preventing ads from being served to existing customers, focusing spend on net-new high-value prospects only.
Retargeting
Target previous website visitors who didn’t convert using accessible, addressable IDs.
In the first six months of being live with our CDP, we saw audience sizes and match rates increase upwards of 500%… We also saw Bloomberg subscriptions being driven from paid social increase over 59% while seeing the breakout of an annual versus monthly subscription increase by 53%.
Grant Germano
Martech Strategy Lead
