The Marketer’s Guide to AI for Business

Generative AI offers enterprise users a wealth of opportunities for creating more personalized—and impactful—marketing campaigns. In fact, 78% of CMOs say they plan on using GenAI to make changes to their business model, according to PwC.

But what’s the difference between AI and GenAI, and how does it impact the customer experience? 

In this guide, you’ll get all the tools you need to start using AI, and GenAI in particular, in your Marketing organization, including: