Customer Data Platform Market Guide 2025

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Contact Center

U-AssistReal-time agent assistance
U-CaptureEnterprise communication recording
U-DiscoverGenAI-powered conversational intelligence
U-Self ServeIntelligent virtual assistant

Marketing

ActionIQComposable customer data platform

Sales

Q for SalesAI-powered sales assistant

IT

X-StreamAI-ready knowledge fabric

HR

Q for RecruitingAI-powered recruiting copilot
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Build vs Buy is Dead

Learn how the conversation is shifting from "build vs buy" to something new

Should you build or buy your customer data platform (CDP)? Get the guide to find the best customer data solution for your organization.

Should you build or buy a customer data platform (CDP)? In a new era of AI, composable CDPs are giving marketers the ease of access to data while giving IT teams the control over the data and flexibility to grow their AI stack.

Download the Build vs Buy is Dead Guide to learn:

  • Why everything we know about customer data platforms is about to change
  • The differences between bundled and composable CDP types
  • How to evaluate building vs buying different CDP components
  • How to approach the deployment of a customer data platform in your organization – regardless of the path you choose