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Uniphore is a Leader in the IDC MarketScape for B2C CDPs

For organizations navigating the crowded CDP market, the IDC MarketScape is more than just a report—it’s a roadmap for making informed choices that align with business priorities.

IDC MarketScape offers a detailed analysis of B2C Customer Data Platforms (CDPs), focusing on everything from data governance to real-time capabilities. It’s designed to help businesses validate their choices and align technology investments with their strategic goals.

In the IDC MarketScape report, you’ll learn: 

  • Top trends in the CDP market like AI-driven personalization, real-time processing and composability.
  • A full analysis of different solutions in the CDP market, factoring innovation, customer support, and product vision.
  • Why Uniphore (formerly ActionIQ) was recognized as a Leader, with strengths in hybrid-composable architecture and AI.