Customer Data Platform Market Guide 2025

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Contact Center

U-AssistReal-time agent assistance
U-CaptureEnterprise communication recording
U-DiscoverGenAI-powered conversational intelligence
U-Self ServeIntelligent virtual assistant

Marketing

ActionIQComposable customer data platform

Sales

Q for SalesAI-powered sales assistant

IT

X-StreamAI-ready knowledge fabric

HR

Q for RecruitingAI-powered recruiting copilot
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Uniphore's ActionIQ
is a Leader in the IDC MarketScape for
B2C CDPs

For organizations navigating the crowded CDP market, the IDC MarketScape is more than just a report—it’s a roadmap for making informed choices that align with business priorities.

IDC MarketScape offers a detailed analysis of B2C Customer Data Platforms (CDPs), focusing on everything from data governance to real-time capabilities. It’s designed to help businesses validate their choices and align technology investments with their strategic goals.

In the IDC MarketScape report, you’ll learn: 

  • Top trends in the CDP market like AI-driven personalization, real-time processing and composability.
  • A full analysis of different solutions in the CDP market, factoring innovation, customer support, and product vision.
  • Why ActionIQ by Uniphore was recognized as a Leader, with strengths in hybrid-composable architecture and AI.