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Virtual sales describes the process in which salespeople integrate with technology applications in order to interact with customers online. Designed to replace traditional, in-person sales conversations, virtual sales allow for both synchronous (communications occurring at the same time) and asynchronous (communications at different times) functionality.
Virtual sales have become a popular solution for businesses in the wake of the COVID-19 pandemic. Virtual sales conversations occur at the convenience of the customer, regardless of their time zone or location. And with today’s agent assist solutions, salespeople can leverage a wealth of data and logistics information from their workstations in order to ensure customer satisfaction.
Virtual sales allow a business to ascertain customer needs via personalized conversations, and enable remote purchasing of goods and services based on similarly remote interactions. This level of service and communication, as well as the overall ease of use of virtual sales, can increase consumer confidence in a brand or business.