Acquisition Marketing
Audience Segmentation
Customer 360
Identity
Journey OrchestrationGrow Faster with Self-Serve Access to Customer Data
Create a consistent experience across the customer lifecycle to increase loyalty with every interaction.
Optimize every customer touchpoint to maximize value
Create a single golden record for your customers to keep them coming back for more. ActionIQ by Uniphore’s complete customer experience solution gives you the intelligence tools to turn your customer data into hyper-targeted campaigns and customer journeys that drive loyalty, engagement and growth.
Better experiences across the customer lifecycle
The results speak for themselves
Our customers have improved key marketing goals by double digits.
50%
decrease in
acquisition costs
30%
increase in
repurchase rate
25%
increase in customer
lifetime value
Is your CDP ready for AI?
Our complete 2025 CDP Market Guide breaks down everything you need to know to make the right investment – from AI-driven personalization to composable architecture.
What you get with Uniphore's marketing solution
GenAI-powered marketing
Design audiences in natural language requests and get AI-driven recommendations.
Real-time experiences
Power real-time experiences with sub-second access to data.
Hyper-segmentation
Dynamically segment audiences to deliver personalized experiences at scale.
Self-serve data
Launch campaigns quickly and easily with a self-serve interface — no coding needed.
Key marketing use cases
Welcome
series
Bring first-time buyer into your brand’s fold through targeted welcome messaging that fosters loyalty across channels.
Product recommendations
Give your customers tailored recommendations based on buying history, behavior, and more to get them to purchase again—and again.
Loyalty engagement
Create a continued pathway to purchase with personalized loyalty programs, featuring curated promotions, rewards and experiences.
Cross-sell and upsell
Drive higher customer lifetime value by introducing new product categories, experiences, and services for them to explore.
We selected this platform because it brought all the pieces that I needed to create a single golden record for my consumer — to allow me to really engage my consumer, at any channel, any which way they want to be communicated… That was the single most important investment in our data-centric journey.
Ekta Chopra
Chief Digital Officer
