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Revenue Intelligence (RI) refers to the sales and product data gathered and analyzed by artificial intelligence (AI). Collected from a variety of sources, including current customers and prospective clients, RI takes data and turns it into actionable insights.
By focusing on trends with revenue generation opportunities, businesses utilize RI technologies to forecast customer demands. This data-centric approach gathers information from all applicable segments of a business, pooling insights from sales and marketing departments with historical successes and additional context from customer support teams in order to coalesce customer truths.
RI provides valuable, scalable insights for a sales team. The ability to pinpoint targeting data and buying signals with granularity arms a sales rep with powerful tools to better highlight lead opportunities and deliver communications specifically tailored to consumer needs. Contact centers with RI programs see higher lead conversion rates by targeting the contacts, channels and times that prove to be most successful.